Once again, I use an article from Natural News to get a point out there about “JUNK FOOD”.    There is an unbelieveable amount of junk food being consumed on a daily basis all over the world.  It is insanity.  The world is addicted to this denatured, chemical “food” empty of nutrition, fiber and all things needed for the human body to function properly.    So it tastes good.   That does not mean it is good for you.  Like cigarettes, alcohol and drugs….this chemical junk is addictive.  May I suggest that you try and break this habit.  Read on.  You may be surprised at what you learn from this article.


(NaturalNews) There is an entire industry out there that exists solely for the  purpose of carefully engineering what can only be described as intentional junk  food addiction. Utilizing the latest advancements in food science and marketing,  this industry has successfully hooked millions of people into repeatedly buying  and consuming processed foods that have little-to-no nutritive value, and that  would taste horrible apart from crafty “enhancements” that deliberately trick  people’s taste palates into feeling satisfied.

In the first of a two-part  series on the science behind food cravings, CBC News journalist Kelly Crowe delves into the dirty secrets of the junk food industry, exposing the  various ways that “Big Food,” also known as the processed food industry,  generates continual demand and desire for its typically unhealthy products.  Taste, texture, mouth feel, and precise chemical composition all play a crucial  role in making processed foods feel more desirable and pleasant to eat than many whole and natural foods.

As it turns out, food science is far more advanced and conspiratorial in nature than you probably ever imagined. Billions of dollars are spent every single year crafting artificial foods that target and  seek to maximize virtually every aspect of the food-eating experience. This  complex process, of course, ensures that consumers not only eat plenty of junk  food, but also repeatedly come back for more to their own demise.

“I  spent time with the top scientists at the largest companies in this country and  it’s amazing how much math and science and regression  analysis and energy they put into finding the very perfect amount of salt, sugar  and fat in their products that will send us over the moon, and will send their products flying off the shelves and have us by more, eat more and … make more  money for them,” explains New York Times(NYT) investigative reporter  Michael Moss.

Salt, sugar, fat and chemical flavors represent building blocks of junk  food

Moss has been researching food science for a while now, and his  findings shed considerable light on the inherent deception that fuels the processed food industry. As  you might expect, food scientists spend quite a bit of time dressing up cheap,  empty food products with the perfect combinations of salt, fat, and sugar to  maximize the pleasure associated with their consumption. In the end, consumers develop an almost uncontrollable urge and addiction to eating such foods, at the  expense of their health and weight.

“We’re not talking about food actually being real anymore,” says Bruce Bradley, a former food industry executive, as quoted by CBC News. “It’s synthetic, completely contrived  and created, and there’s so many problems about that because our bodies are tricked and when our bodies are tricked repeatedly dramatic things can happen,  like weight gain or endocrine disruption, diabetes and  hypertension.”

Salt, for instance, is often used in things like cookies,  crackers, and cereals to cover up the “metallic” taste left by food processing equipment. During a tour of the Kellogg’s factory, Moss explains his  taste-testing experience of processed food products before they received added  salt as “God-awful.” Salt is also used in careful conjunction with added fats  and sugar to make products “melt,” and feel more fresh and alive than they  actually are.

“Salt, sugar and fat are the three pillars of the processed  food industry,” says Moss, adding that junk food addiction for many people is the same as narcotic addiction. “And while the industry hates the word  ‘addiction’ more than any other word, the fact of the matter is, their research  has shown them that when they hit the very perfect amounts of each of those  ingredients … they will have us buy more, eat more.”

Be sure to read  Crowe’s full expose on food cravings here: http://www.cbc.ca

Learn more:  http://www.naturalnews.com/039499_Big_Food_deceptive_marketing_cravings.html#ixzz2OBXEUMsc


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